Author: guildwild

Publicis Beehive bags creative duties for Club Factory

Posted on

Publicis Beehive, the full-service ad agency from Publicis Worldwide has recently won the creative mandate of Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

Commenting on the partnership and the launch of the brand in India, Aviva Wu, marketing director, Club Factory says, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

On winning the mandate, Paritosh Srivastava, COO – Publicis Beehive says, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

To further the cause of the brand in India, Club Factory recently announced Bollywood star and youth icon Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors. The two together star in a high decibel brand campaign that has been executed and conceptualised by Publicis Beehive.

Sharing her views on the film, Shyamashree D’Mello, ECD & head of creative services, Publicis Beehive says, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

The film has been launched on various digital platforms.

Team Credits:

Client: Club Factory
Client Team: Aviva Wu
Agency: Publicis Beehive
MD & CCO: Bobby Pawar
MD: Srija Chatterjee
COO: Paritosh Srivastava
Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty
Account Management: Smita Das, Khushbu Hisaria
Account Planning: Binita Tripathy
Production House: Prodigious
Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh
Director: Karan Kapadia

Resource: Publicis Beehive bags creative duties for Club Factory


Concern over deer population in Hopewell Township

Posted on

Hopewell Township, NJ (WTXF) – A New Jersey area known for it’s open space and wildlife preserves now has a dilemma at least that’s when some are saying. They’re worried about too many deer and the impact on property not to mention a growing number of car crashes with the animals.

“They were here first,” resident Jack Belmont said.

White tail deer grazing away on a wildlife preserve in Hopewell Township, New Jersey.

“Those deer were not afraid of us,” Sandy Belmont said.

Apparently the deer are not afraid of much. They have no natural predator and don’t even care about all the traffic zooming by, but they don’t stay on their protected land.

Jack and Sandy Belmont say they protect their plants with wire and spray and place bird seed really high.

They love the deer but so many drivers, farmers, conservationists and naturalists say they’re big trouble.

“In a nutshell, it’s ten times too many deer,” Ecologist at Friends of Hopewell Valley Open Space Michael Van Clef said. “Lyme disease, something like one in four households in Hopewell, has had someone with Lyme disease.”

There were hundreds of deer-involved accidents in 2016 alone.

“The forest is dying farmers are suffering huge economics losses. Let’s all work together there isn’t one simple solution.” Executive Director at Sourland Conservancy Caroline Katmann said.

Can Ants, Squirrels And Other Animals Sense When An Earthquake Is Coming

Posted on

Before an earthquake rattles a region, some animals within the vicinity might be able to sense the event just seconds or minutes before it happens.

The earliest reference to unusual animal behavior in response to an impending earthquake dates back to 373 B.C. in Greece, according to the United States Geological Survey (USGS).

Several days before a destructive earthquake hit, creatures such as centipedes, snakes and rats reportedly left their homes to find safe locations, according to the USGS.

Similar accounts have surfaced in the centuries since, including reports of violently moving catfish, restless or barking dogs and panicked bees abandoning their hives, according to the National Geographic.

Scientists can easily explain the cause of unusual animal behavior seconds prior to humans feeling the jolt of an earthquake, the USGS reported.

“Many animals with senses [that are] more keen than humans are able to feel the P wave seconds before the S wave arrives,” said USGS cartographer Diane Garcia.

The USGS defines a P wave, or compressional wave, as a seismic body wave that shakes the ground back and forth in the same direction and the opposite direction of the wave’s movement.

An S wave, or shear wave, also shakes the ground back and forth, but does so perpendicular to the wave’s direction of movement.

Rodents and other urban animals are great at sensing subtle changes and reacting to earthquakes before humans do, according to Jordan Foster, a pest technician with Fantastic Pest Control.

“Seismic activity creates stress, which releases charged particles up to the Earth’s surface and into the air,” Foster said. “Those particles transform into ions, which increases the serotonin levels in animals.”

When this occurs, creatures such as rats, weasels, mice and squirrels might behave oddly, including standing frozen in place or acting uneasy.

“This can happen anywhere from a week to just seconds prior to the actual earthquake,” Foster said. Rodents are also able to detect the primary seismic waves far more in advance than people can, he added.

“The primary waves run in the same direction and do not create much of a disturbance, hence why we don’t sense them, but secondary waves run at a right angle to the primary waves, which is the actual earthquake and what humans experience,” Foster said.

Research has also shown that ants might be able to sense an earthquake coming. In advance of earthquakes with a magnitude of 2.0 or greater, ant colonies have been observed stopping their usual activities prior to, during and up to a day after an earthquake, Foster said.

German researchers found that ahead of an earthquake, red wood ants, which prefer to live along Germany’s active faults, remained awake throughout the night outside their mound, exposed to predators. Such behavior is unusual for ants, as they’re not nocturnal creatures, Foster said.

“It’s unclear how exactly they sense the danger, but the two leading theories are that they can feel the changes of Earth’s magnetic field and sense fluctuations in carbon dioxide levels,” he said.

Most accounts of animals behaving strangely are anecdotal, and consistent, reliable behavior prior to an earthquake as well as a mechanism explaining how it might work still elude scientists, the USGS reported.

Although animals may be able to detect an earthquake seconds before the first tremor, sensing an earthquake days or weeks before it happens is a different story, according to Garcia.

“Much further research needs to be done regarding the possibility of genetic systems having evolved enough to have early warning behaviors for a seismic event,” she said.

Irvine Woman, Children Have Close Encounter With Mountain Lion

Posted on

An alert woman and several surprised children kept close tabs on a mountain lion in the backyard of an Irvine home last week, enabling state wildlife officers to safely capture the cat.

Shortly before 2:30 p.m. on Wednesday, Feb. 21, 11-year-old Michael Deming was putting his bicycle away when his mother, Danielle Deming, noticed some movement and a dark shadow near a fence behind her home on Charleston, a small street off busy Irvine Boulevard.

“Just as Michael closed the gate to come around to the front door I saw a large cat face appear,” Deming recalled. “It was a mountain lion in our backyard watching Michael. I was very concerned because I didn’t expect to see it in a residential neighborhood.”

Deming rushed her son inside the home and went again to look through the dining room window but didn’t see the mountain lion. But as Deming opened the sliding patio door, she heard the cat scaling the fence and landing in a neighbor’s yard.

Deming immediately texted neighbors and phoned the Irvine Animal Control Center.

“It sounded crazy and I didn’t think they would believe me,” she said. “The animal control officer that called me back even said that the last person who reported a mountain lion had actually seen a large mama raccoon with six of her babies hanging onto her.”

Shortly after the phone call the mountain lion hopped back over her fence and into Deming’s yard. This time Deming was prepared and snapped several photos with her cell phone that she sent to the animal control officer.

“It looked very calm, and it wasn’t until later that I took a closer look at the pictures that I could see how big its paws were and that its claws were extended,” Deming said.

Then as Deming, who teaches violin at her home, was continuing to watch the mountain lion, her doorbell rang. A 8-year-old music student and the girl’s 10-year-old brother were standing at her front door. “I rushed them inside,” Deming said. “A second later the doorbell rang again. It still wasn’t animal control. It was another boy from our street. We had quite an audience of excited children watching a mountain lion in our backyard.”

Irvine animal control officers arrived at Deming’s home and began tracking the animal, which had once again jumped into a neighbor’s yard. The officers spotted the cat through some missing slats in a fence and shot it with a tranquilizer dart, Deming said.

Later that day after the 3-year-old, 110 pound male mountain lion regained consciousness, it was released back into its natural habitat, said Andrew Hughan, a spokesman for the California Department of Fish and Wildlife.

The mountain lion was likely pursing food, most likely a deer, when it inadvertently became trapped in Deming’s backyard, Hughan said. “It was in the wrong place and had no route back to its habitat.”

Mountain lions typically hunt alone from dusk to dawn. As many as 10 of them are spotted in Orange County each year, according to Hughan.

Deming described watching the big cat up close as frightening and chilling. “It was a crazy, heart stopping experience,” she said.

Happy Tail for Diesel The Husky

Posted on

A waggy dog story has had a happy ending after an incredible fund-raising effort saved a rescue animal from the likely prospect of being put to sleep.

Diesel, a handsome Siberian husky, was in real trouble because scans revealed he needed a double hip operation, a major undertaking costing almost £4,000.

And sadly Diesel is not even a veteran dog with a long life behind him, but a pup who is just a year old.
The scans showed he urgently required full hip replacements on both sides, as only 25 per cent of the ball joint on both sides are actually in the sockets.

But after a series of fund-raisers in Diesel’s home town of Fleetwood, a magnificent sum of £3,000 was raised meaning the procedure will be able to go ahead.

Even better, he has now been adopted by a new owner who has a knowledge of Siberian Huskies and understands their needs.

Diesel’s fate started to look up after he was rescued from his original home in the port when his owners struggled to deal with his hip problems.

Dog lover Linda Stackhouse played a key part in the fund-raising campaign in Fleetwood and said: “The best thing was that the fund-raising directly led to Diesel being taken on by Howls for Help (Sled Dog Rescue), a charity in Colne which specialises in fostering Siberian Huskies.

“If we had not raised that money, there would be no chance of the operation or the foster charity getting involved. Now, Diesel’s foster carer, who lives near Colne, has decided to adopt him .”

Diesel is now having hydrotherapy sessions to build him up before the operation.

People Shell Out Lakhs To Own Exotic Animals & Birds Of Fancy Feathers

Posted on

HYDERABAD: The craze for exotic animals has taken over the city, with people willing to shell out lakhs to own one. Apart from dogs like Siberian husky and Chow Chow, there is huge demand for birds like Blue-eyed cockatoo, Macaw, green iguana, African grey parrot and other exotic species. These exotic animals range from 30, 000 to 25 lakh.

“There is a huge demand for exotic dogs, cats, and birds. People are ready to spend money to buy an animal with proper pedigree. On an average, we sell about 30-35 animals every month,” said Md Moinuddin, owner of Ammus Pets & Kennels.

He says dog breeds like Maltese, Shih Tzu, Shiba Inu, Chow Chow, Labrador retriever, and Golden Retriever are in demand and owning a dog with proper pedigree can cost up to 5 lakh. Among cats, the Bengal cat and Persian cat are in demand.

Pet shop owners said that people are crazy about birds like cockatoo, Macaw as they can interact and have lately became status symbol, and costs up to 25 lakh. While few birds are imported, most are bred in captivity in the city itself.

“We get many orders for birds like Blue-eyed cockatoo and scarlet macaw and these cost 5 lakh and 3.5 lakh, respectively. Once, they are properly trained, these birds are easy to maintain and will live up to 80 years. Hyacinth macaw can live up to 100 years,” said Suresh Kumar, caretaker at a pet store in Banjara Hills.

Animal lovers said they are ready to shell out money for the best dog breeds. “Although many assume that maintaining a good breed dog is costly than a country dog, the fact is that these dogs are very light on pocket. The pedigree is known so, one needs to get them vaccinated only for few particular diseases,” said Akhila Reddy P, an animal lover, who owns different kinds of dogs, turkeys, turtles among other animals.

Slovenly Humans Bring Out The Worst In The Resident Wildlife

Posted on

After enduring weeks of overcast skies and squally showers, hordes of visitors had evidently spent the day at the heath, making the most of the long-awaited sunshine.

A confetti of carelessly discarded sweet and ice lolly wrappers littered the path to the 22-acre Heath Pond. The bins were overflowing with bottles, cans and fast food packaging, but rather than taking their rubbish home people had resorted to dumping bags of picnic detritus beside them.

As I watched a carrion crow tug the ham out of a half-eaten sandwich, I noticed movement inside one of the supermarket carriers. The plastic bulged, and a stocky brown rat squeezed out from between the loosely knotted handles. Two lithe youngsters slunk out of the bramble thicket, and the trio began scrabbling through the cornucopia of scraps.

Just as the adult sniffed out a browning apple core, a German shepherd puppy came loping towards them. The juvenile rats galloped towards the lake and leapt into the silt-clouded water. Paddling out to an overhanging willow, they each shinned up a whippy branch with squirrel-like agility. Unwilling to abandon its prize, the adult sank its yellow incisors into the fruit and skittered through the reed bed, disappearing into a bolthole beneath the boardwalk.

While domesticated “fancy rats” are praised for their cleanliness, intelligence and sociability, their wild counterparts are perceived as dirty, disease-ridden vermin. True, humans are susceptible to a host of rat-borne pathogens and, as well as spreading disease, Rattus norvegicus causes significant economic damage to property and crops, and threatens UK biodiversity. However, it is important to recognise that brown rat ecology is inextricably linked with our own – we can’t blame these opportunistic animals for exploiting humankind’s pervasive slovenliness and antisocial behaviour.

By the boat-hire hut, where mute swans, mallards and Egyptian geese congregate, a sign urged visitors not to feed the wildfowl, in order to avoid attracting rodents. Beyond the sign, foraging trails of star-like splay-toed prints surrounded the hotdog buns, hunks of granary cob and anaemic-looking crusts of sliced white that lay mouldering on the muddy bank. It was clear that, until we clean up our act, we are extending rats an open invitation.